Added together, the platforms often claim more bookings than your hotel actually took, and some real bookings never show up at all.
I put their claims against your PMS and show what the evidence supports.
I don't sell the advertising I measure.
IT'S ALL IN THE DETAILS
Hotel Performance Review
£795 + VAT · One hotel · 90 days
Before you renew an agency, approve another marketing budget or increase spend, it is worth knowing what the existing evidence actually supports.
I start with the hotel's bookings and the money actually spent acquiring them. I compare that with what the advertising and analytics platforms say happened, and look at whether the tracking is good enough to support those claims.
I also look at where the money was spent: whether you were reaching new customers, competing for consideration, or paying to reach people who were already looking for the hotel.
The point isn't to produce another marketing report. It's to give you a better basis for deciding what to keep spending money on, what to question and what needs better evidence.
Experience
I have worked with hotel marketing and booking data for more than 20 years.
In 2004 I built my own tracking and reporting system because I needed to know which advertising clicks were actually producing hotel bookings and revenue. I subsequently ran paid search for hotels and hotel businesses for more than a decade, working directly with the advertising, booking and commercial data.
The technology has changed considerably. The basic commercial question has not: what did we spend, what did we sell, and what can we actually prove about the connection between the two?
I work independently. I am not reviewing your marketing in order to sell you campaign management, a booking engine or an agency retainer.
The Review is ProfitTracker done by hand, ahead of the software. You don’t need the software to have a Review, and if I think you’d benefit from it, I’ll say so and say why.
